THE COLLECTIVE \\ Hillarie Kay

Hillarie Kay

More than me


Hillarie is a wife and mother 2 boys and bonus mom to 3 boys, and is the owner of Hillarie Kay Marketing, a full service marketing agency specializing in small business. Hillarie was raised in Central California in a family of small business owners, and had the itch for entrepreneurship at a young age. She moved to Cape Girardeau, Missouri for college and graduated from Southeast Missouri State University with a degree in Public Relations and Marketing. After 5 years of working in marketing agencies and corporate America, she realized she would never be able to service small businesses like she felt they deserved. In August 2017 she took the plunge into her calling and opened Hillarie Kay Marketing. Since then, she has worked with several small businesses on developing their marketing strategy and streamlining their operations. Hillarie’s favorite thing about her job is getting to connect with so many inspiring business owners, and help turn their dreams into a reality.

about hillarie

Where are you from?

I’m originally from Bakersfield, CA. Located on the border of Southern and Central California, it’s the largest small town you’ll ever meet. I currently reside in Jackson, MO and Hillsborough, NC.


What led you to do the work you currently do?

I was born into a family of small business owners. My grandfather owned several small businesses, and my parents did as well. I have a heart for small business owners. In my chosen field of marketing, I always felt they got the short-end of the stick when working with agencies. I’m a firm believer that small business doesn’t mean small income. I’ve made it my mission to meet small business owners where they’re at, no matter the stage of their business.


If you had one piece of advice for women what would it be?

Don’t let society define you. Stay true to who you are. If you want to be a stay-at-home mom, that’s okay. If want to be a working mom, that’s okay, if you want to do both, that’s okay. If you don’t want kids, that’s okay. If you want a thousand kids, that okay. If you like cooking ,that’s okay. If you don’t like cooking, that’s okay. You get the picture. Society doesn’t get to dictate how you live your life.


What is the greatest piece of advice you’ve received?

You can’t out give God. Even when it doesn’t make sense, still give.


What have you found as the greatest challenge as a woman navigating all the roles we play?

Giving myself grace and understanding that I don’t have to have it together all the time.


Who is your favorite female superstar?

This changes, but currently Rachel Hollis. I love her realness and can relate to many parts of her story.


What is your dream/vision for women in the future?

That our voices, no matter the opinion, will be heard.


What is something about you that most people would not know?

I love science! When I was younger, that translated to me placing in the top 3 in the county science fair every year. Now it translates to me loving criminal forensics and all things medicine.


What is your superpower?

I have extreme empathy. I take on the burden of others’ emotions and help lighten their load.


When you’re feeling down or low on motivation, what have you found that helps you get back up and keep running the race?

Quality time with the ones I love with A LOT of laughter involved.


What gives you hope for the future?

Communities like More Than Me. Communities that are letting people know you don’t have to do it alone; that together we are MORE.


How have you learned how to scale up in life and in business?

Admitting that I can’t do it all on my own! Asking for help and finding mentors is the key!


Share with us your biggest accomplishment, achievement or something you do well?

Starting my company. I was a single mom to two amazing boys (one with special needs), I was in the middle of a divorce, and I had no family in the state where I lived.


How do you deal with your worst critic, yourself?

To be honest, I don’t do that well. This is something that is a work in progress. I have found it really helpful to surround myself with people who speak life into me.


How do you celebrate?

It’s pretty much my favorite thing to do! I love gathering with friends and having really good food and drinks! I’m also known for joyfully obnoxious dancing and some targeted screaming 😉